Communication: Why the Candidate Experience Matters and How the Communication Delivery Is Just as Important as the Message.

 As we slowly turn the page on COVID, businesses across Texas are rapidly looking to hire workers for vacant positions.

Even before 2020, hiring is hard. It can be a process that causes headaches and heartbreak for a candidate and a business. But until now, the candidate’s view of the process has not been explored for employers.

The Candidate Experience is more important than ever:

• 82% of employers plan to hire in 2021. However, 87% of employers say they are struggling to fill open positions. 
• A bad candidate experience can severely impact your brand. 35% of candidates with a negative experience will share it on social media, Indeed, etc. 
• Before applying or making career decisions, 70% of candidates now look to reviews on sites like Indeed. 

Delivery of communication is just as important as the message: 

• Employers that strengthen their communications with candidates will improve the quality of the candidates hired.
• 51% of candidates cite poor communication as the top factor for withdrawing their application.
• Mobile devices are changing the game; 89% of candidates believe mobile devices play a crucial role in the job searching process.
• While email open rates from recruiters are below 20% on average, text messages are read 95% of the time from candidates.

The background screening process plays a bigger role than previously thought: 

• 34% of employers have lost candidates because the screening took too long.
• 52% of businesses believe background screenings improve the quality of hire. In addition, screening can reduce the time it takes to hire a candidate.
• 2 in 5 employers lose applicants because of a poor background screening experience.

For more information, view the infographic from Prism HR. 

Photo by Luis Villasmil on Unsplash