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Team Coaching: Is It Worth the Investment?

For your business or product to succeed, you need a strong team.

Think about sports teams; without a diverse pool of minds and ideas, how can you possibly explore every scenario? Sports teams have a coach, and that coach will be the defining factor for its success. Perhaps businesses should look to do the same.


Having a team coach allows your team to successfully create, collaborate and assess its daily processes. First, it is important to understand what defines team coaching and the outcomes of team coaching, thanks to a blog from Linda Rad of Bonusly.


According to David Clutterbuck, author of Coaching the Team at Work, there are six crucial aspects of team coaching that underpins performance.

  • Purpose and motivation
  • Systems and processes relating to external stakeholders
  • Relationships
  • Systems and processes relating to internal functions
  • Learning
  • Leadership


What benefits does team coaching offer?

  • The feeling of being part of an exceptional team. There is truly no feeling like it and will set the expectations for teams in the future.
  • Psychological safety is a huge aspect of team coaching. If team members feel safe to express creative ideas, this fosters a healthy environment that promotes and emphasizes healthy collaboration.
  • Healthy conflict. A functional team can express its differences and find the common ground between two arguments. This helps bring multiple viewpoints to light.


How do I know if my team is ready for coaching? According to Rad, there are four questions to use to assess your team’s readiness.

  • What is the impact to your organization by having high-performing teams?
  • How would you measure successful team coaching?
  • What does the pay-off have to look like to invest times and other costs?
  • What benefits can be gained with team coaching?


To sum it up, it is a great idea to invest in team coaching, especially if you are part of a newly formed team. Team coaching can increase employee morale, creativity, sales, and trust within your organization.


For more information, view the original blog from Linda Rad and Bonusly.



Photo by Dylan Gillis on Unsplash

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